Depiction of Values in the Animated Movies The Lion King and Rio 2: A Positive Discourse Analysis

Abstract

This study aims to explore the depiction of positive values in the selected English movies The Lion King and Rio 2 through the lens of positive discourse analysis. The researcher seeks to identify the discursive strategies employed to convey positive values such as leadership, responsibility, family, unity, friendship, and collaboration in selected animated movies. The research addresses a gap in understanding the power of positive messaging and; provides insights into its impact on viewers. This study adopts a qualitative research approach, utilizing positive discourse analysis and the discursive value theory by Reisigl and Wodak (2005). The results show that animated movies such as The Lion King and Rio 2 play a crucial role in presenting positive values regardless of cultural differences. This focus on positive discourse analysis demonstrates how these animations encourage audiences to think positively, adopt positive behaviors, and act with positivity. This research underscores the potential of using positive messaging in media to foster a more optimistic and virtuous society.

Keywords: Positive values, positive discourse analysis, discursive Strategies