Impact of Social Media on the Development of Youth Personality, a Case Study of District Attock, Punjab, Pakistan.

Abstract

The term "social media" refers to online interactions between individuals or groups that involve the creation, sharing, and regular exchange of ideas, images, videos, and other types of material. Social media is becoming a bigger part of children's lives since they are growing up in a time when interactive social networking sites and mobile devices are everywhere. The purpose of the current study was to identify the respondents' socioeconomic characteristics. It also looked into the effects of social media, both good and bad, on young people's personality development in District Attock. A random sample procedure was used to choose one tehsil from among the six in district Attock. Three universities were chosen at random for the following phase. Finally, a random selection method was used to select 100 responders from each university. A well-structured questionnaire was used to gather the data, and SPSS was used to statistically evaluate the results using Chi square, frequency distribution, and percentages. Additionally, a few suggestions were made to reduce the detrimental impacts of social media on young people's personality development.

Keywords: Personality Development, Socio-economic characteristics, Youth, Social media.